Blog
Simple is Sticky
The product that's the easiest to understand wins.
Making the Bug the Feature
Learn how Third Culture Bakery turned a bug of gluten-free pastries into a feature.

Navigating Ambiguity
To get promoted, have to be able to make better decisions despite more uncertainty.
The Best Jobs Page I've Ever Seen
The Stripe jobs page [https://stripe.com/jobs] is the best jobs page. Writing the page required a clarity of purpose that's driven the fintech startup's success in raising $1.6B [https://www.crunchbase.com/organization/stripe/company_financials], attracting talent [https://twitter.com/patio11], and launching new products [https:
Working From Home During a Pandemic
This post was originally an email sent to the Tortuga newsletter [https://manage.kmail-lists.com/subscriptions/subscribe?a=h4CLJm&g=fPVq6J] and has been edited to fit this format. -------------------------------------------------------------------------------- Today’s newsletter is for everyone working from home during the pandemic. If you’re providing an essential service at
Remote Jobs Are Better Than Gig Economy Jobs
Remote jobs hold more potential for spreading economic opportunity and reducing inequality than the non-HQ jobs created by the tech sector. The latter includes gig economy jobs (Uber drivers), contract jobs (Facebook and Google moderators), and the other high-headcount, low wage jobs (Amazon warehouse workers). A Vox profile of Silicon
How We Set Salaries at Tortuga
From the early days at Tortuga [http://www.tortugabackpacks.com], we followed the example set by other remote companies [https://www.fredperrotta.com/why-we-work-remotely/]. Companies like Basecamp and Buffer worked remotely and were successful. Why couldn't we do the same? Jeremy and I started the business as remote co-founders. The
The Differences Between Coaching and Managing
> [Y]our role as a manager is not to solve problems. It’s to help others solve problems, themselves. – Claire Lew At Tortuga [http://www.tortugabackpacks.com], we use the same words as Help Scout does for managers and individual contributors: Coaches and Players [https://www.helpscout.com/blog/effective-teams/
Should You, the CEO, Hire a General Manager?
I didn't intend to become a manager. But today, I'm the CEO and the sole people manager of a 10-person company. I left Google in part because becoming a manager was the only way I could get another promotion. While I "consistently exceeded expectations" as an individual contributor, my career
Removing Barriers to Growth
> Your ability to succeed is in direct proportion to your ability to solve your problems. -Gino Wickman, Traction [https://www.amazon.com/Traction-Get-Grip-Your-Business-ebook/dp/B007QWLLV2?tag=fredperrott01-20] Success is dictated by your ability to identify and solve problems. Pursuing new opportunities is fine but secondary to solving problems. Put another