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Simple is Sticky

The product that's the easiest to understand wins.

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Making the Bug the Feature

Learn how Third Culture Bakery turned a bug of gluten-free pastries into a feature.

Making the Bug the Feature
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Navigating Ambiguity

To get promoted, have to be able to make better decisions despite more uncertainty.

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The Best Jobs Page I've Ever Seen

The Stripe jobs page [https://stripe.com/jobs] is the best jobs page. Writing the page required a clarity of purpose that's driven the fintech startup's success in raising $1.6B [https://www.crunchbase.com/organization/stripe/company_financials], attracting talent [https://twitter.com/patio11], and launching new products [https:

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Working From Home During a Pandemic

This post was originally an email sent to the Tortuga newsletter [https://manage.kmail-lists.com/subscriptions/subscribe?a=h4CLJm&g=fPVq6J] and has been edited to fit this format. -------------------------------------------------------------------------------- Today’s newsletter is for everyone working from home during the pandemic. If you’re providing an essential service at

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Remote Jobs Are Better Than Gig Economy Jobs

Remote jobs hold more potential for spreading economic opportunity and reducing inequality than the non-HQ jobs created by the tech sector. The latter includes gig economy jobs (Uber drivers), contract jobs (Facebook and Google moderators), and the other high-headcount, low wage jobs (Amazon warehouse workers). A Vox profile of Silicon

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How We Set Salaries at Tortuga

From the early days at Tortuga [http://www.tortugabackpacks.com], we followed the example set by other remote companies [https://www.fredperrotta.com/why-we-work-remotely/]. Companies like Basecamp and Buffer worked remotely and were successful. Why couldn't we do the same? Jeremy and I started the business as remote co-founders. The

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The Differences Between Coaching and Managing

> [Y]our role as a manager is not to solve problems. It’s to help others solve problems, themselves. – Claire Lew At Tortuga [http://www.tortugabackpacks.com], we use the same words as Help Scout does for managers and individual contributors: Coaches and Players [https://www.helpscout.com/blog/effective-teams/

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Should You, the CEO, Hire a General Manager?

I didn't intend to become a manager. But today, I'm the CEO and the sole people manager of a 10-person company. I left Google in part because becoming a manager was the only way I could get another promotion. While I "consistently exceeded expectations" as an individual contributor, my career

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Removing Barriers to Growth

> Your ability to succeed is in direct proportion to your ability to solve your problems. -Gino Wickman, Traction [https://www.amazon.com/Traction-Get-Grip-Your-Business-ebook/dp/B007QWLLV2?tag=fredperrott01-20] Success is dictated by your ability to identify and solve problems. Pursuing new opportunities is fine but secondary to solving problems. Put another