Skip to content
Fred Perrotta

I'm Fred Perrotta, the co-founder of Tortuga. Our travel backpacks help you pack everything you need for your next big trip. 🐢🎒

In addition to Tortuga, I also co-own Desert Gold, an Airbnb in Joshua Tree, California. 🌵

On this blog, I write about running a bootstrapped and remote ecommerce business. 🛍️

Featured Posts

Members Public

The Kernel of Good Strategy

Good strategy starts with a diagnosis, is framed by a guiding policy, and ends with a set of coherent actions.

Members Public

Goal-Oriented Communication

Goal-oriented communication is saying the "what" and letting someone else figure out the "how." This style defines a leader, rather than a manager.

Members Public

How to Get an Interview (from a CEO Who Read 778 Resumes Last Month)

When you're applying for a job, know your audience and tell them how you will make their life easier.

Recent Posts

Members Public

Simple is Sticky

The product that's the easiest to understand wins.

Members Public

Making the Bug the Feature

Learn how Third Culture Bakery turned a bug of gluten-free pastries into a feature.

Making the Bug the Feature
Members Public

Navigating Ambiguity

To get promoted, have to be able to make better decisions despite more uncertainty.