Fred Perrotta

I'm Fred Perrotta, the co-founder of Tortuga. Our travel backpacks help you pack everything you need for your next big trip. 🐢🎒

In addition to Tortuga, I also co-own Desert Gold, an Airbnb in Joshua Tree, California. 🌵

On this blog, I write about running a bootstrapped and remote ecommerce business. 🛍️

Featured Posts

22 Aug 2018

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Good strategy starts with a diagnosis, is framed by a guiding policy, and ends with a set of coherent actions.

15 Aug 2018

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Goal-oriented communication is saying the "what" and letting someone else figure out the "how." This style defines a leader, rather than a manager.

10 Nov 2015

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When you're applying for a job, know your audience and tell them how you will make their life easier.

The product that's the easiest to understand wins.

8 Apr 2022

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Learn how Third Culture Bakery turned a bug of gluten-free pastries into a feature.

3 Feb 2021

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To get promoted, have to be able to make better decisions despite more uncertainty.