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Fred Perrotta

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Opinionated Is Good

In a user interview years ago, a customer said he found his Tortuga backpack to be too "opinionated." I got a little obsessed with that idea. A product should be opinionated. A designer—and by extension, his products—should have a point of view. Opinions are good. You

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Simple is Sticky

The product that's the easiest to understand wins.

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Making the Bug the Feature

Learn how Third Culture Bakery turned a bug of gluten-free pastries into a feature.

Making the Bug the Feature
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Navigating Ambiguity

To get promoted, have to be able to make better decisions despite more uncertainty.

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The Best Jobs Page I've Ever Seen

The Stripe jobs page [https://stripe.com/jobs] is the best jobs page. Writing the page required a clarity of purpose that's driven the fintech startup's success in raising $1.6B [https://www.crunchbase.com/organization/stripe/company_financials], attracting talent [https://twitter.com/patio11], and

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Working From Home During a Pandemic

This post was originally an email sent to the Tortuga newsletter [https://manage.kmail-lists.com/subscriptions/subscribe?a=h4CLJm&g=fPVq6J] and has been edited to fit this format. -------------------------------------------------------------------------------- Today’s newsletter is for everyone working from home during the pandemic. If you’re providing an essential service

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Remote Jobs Are Better Than Gig Economy Jobs

Remote jobs hold more potential for spreading economic opportunity and reducing inequality than the non-HQ jobs created by the tech sector. The latter includes gig economy jobs (Uber drivers), contract jobs (Facebook and Google moderators), and the other high-headcount, low wage jobs (Amazon warehouse workers). A Vox profile of Silicon

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How We Calculate Base Salaries for Remote Jobs

Learn how we calculate salaries for remote roles at a U.S.-based company.

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The Differences Between Coaching and Managing

[Y]our role as a manager is not to solve problems. It’s to help others solve problems, themselves. – Claire Lew At Tortuga, we use the same words as Help Scout does for managers and individual contributors: Coaches and Players. We call our managers "coaches," not just because

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Should You, the CEO, Hire a General Manager?

I didn't intend to become a manager. But today, I'm the CEO and the sole people manager of a 10-person company. I left Google in part because becoming a manager was the only way I could get another promotion. While I "consistently exceeded expectations"