The product that's the easiest to understand wins.
We did it wrong too. Most founders do what Jeremy and I did at Tortuga [http://www.tortugabackpacks.com]. They experience a problem, build a solution, then try to sell it to other people. This formula is a great way to find yourself sitting on inventory or, in our case,
This blog is a completely selfish endeavor. I hope that other people find it useful, but that's not why I write. My writing is a way of talking to myself. Not out loud but online. I write to myself or, sometimes, a past me. Tim Urban of Wait Buy Why
Ben Thompson of Stratechery, my favorite tech writer, recently covered the success of Stitch Fix [https://stratechery.com/2017/stitch-fix-and-the-senate/]. > I am in fact deeply impressed by Stitch Fix: it seems quite clear that early on [CEO Katrina] Lake realized that the company was not an aggregator, which meant building
Liz Pape, the founder of Elizabeth Suzann [https://elizabethsuzann.com/], wrote an excellent post addressing pricing in the fashion industry [https://elizabethsuzann.com/blogs/stories/money-talk] earlier this year. Her clothing line is made in the USA of premium fabrics and priced accordingly. In the post, she discusses consumers evaluating