Skip to content


Members Public

Simple is Sticky

The product that's the easiest to understand wins.

Members Public

Build a Product-Focused Audience

We did it wrong too. Most founders do what Jeremy and I did at Tortuga []. They experience a problem, build a solution, then try to sell it to other people. This formula is a great way to find yourself sitting on inventory or, in our case,

Members Public

Writing Selfishly

This blog is a completely selfish endeavor. I hope that other people find it useful, but that's not why I write. My writing is a way of talking to myself. Not out loud but online. I write to myself or, sometimes, a past me. Tim Urban of Wait Buy Why

Members Public

The Sound and Fury of Startup Marketing

Ben Thompson of Stratechery, my favorite tech writer, recently covered the success of Stitch Fix []. > I am in fact deeply impressed by Stitch Fix: it seems quite clear that early on [CEO Katrina] Lake realized that the company was not an aggregator, which meant building

Members Public

Overcoming the Fast Fashion Story

Liz Pape, the founder of Elizabeth Suzann [], wrote an excellent post addressing pricing in the fashion industry [] earlier this year. Her clothing line is made in the USA of premium fabrics and priced accordingly. In the post, she discusses consumers evaluating