Beyond Amazon: How to Choose, Make, and Sell a Physical Product
Thanks for attending the workshop at DNX Global. This page includes a link to download the slides, recommendations on further reading, and additional resources for making physical products.
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- The Law of the Category: From The 22 Immutable Laws of Marketing
- 1,000 True Fans: An essay by Kevin Kelly
- MAYA: More on Raymond Lowey and the mistake I made in calculating optimal newness
- The brief in the presentation is from this post from TEAGUE
- Presentation on Writing Effective Creative Briefs, also from TEAGUE
- My guide to working with designers
- The Motivating Sequence is from The Copywriter's Handbook
- Features Tell, but Benefits Sell: A good overview of copywriting about benefits, not features, by HelpScout
- Jobs to Be Done: Another way to think about what problems a product is solving by Clayton Christensen
Where to find designers:
- Upwork: The cheapest option. There is signal within the noise, but you will have to do more work to find the best designers and to set them up for success. We found our first designer on eLance.
- Coroflot: A social network and portfolio site for a range of designers and disciplines. You can post job listings or contact people directly.
- Schools with relevant design programs, e.g. industrial design.
Where to find factories:
- In China: Alibaba, the Canton Fair, sourcing agents, trading companies
- In the US: Maker’s Row, Thomasnet
Still Have Questions?
Email me with "DNX" in the subject line so that I know it isn't spam. See the slides for my email address.