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Work is a Thing You Do, Not a Place You Go

Remote companies don't give out Perfect Attendance Awards beacuse they don't matter. You don't get anything just for showing up. Even better, there's no where to show up to. When working remotely, you are free to skip the commute, work where you

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Overcoming the Fast Fashion Story

Liz Pape, the founder of Elizabeth Suzann [https://elizabethsuzann.com/], wrote an excellent post addressing pricing in the fashion industry [https://elizabethsuzann.com/blogs/stories/money-talk] earlier this year. Her clothing line is made in the USA of premium fabrics and priced accordingly. In the post, she discusses consumers evaluating

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How to Hire Customer Service Reps

I was nervous to hire Tortuga's first customer service (CS) person. Hiring a good rep would be a challenge, but the scariest part was that we weren't just hiring our first CS employee, we were hiring our first employee. > What if we hire the wrong

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Amazon Copies, Walmart Acquires

> "Amazon will knock off a lot of DNVBs (digitally native vertical brands). Walmart will acquire them." -Web Smith [https://twitter.com/web] on Well Made, Episode 28 [http://blog.lumi.com/wellmade/28-web-smith] Whoa. That short quote has a lot of info to process. Web summarized the

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Remote Companies Hire for Impact, Not for Potential

> Credit is due to Rodolphe [https://twitter.com/rdutel] from Remotive [https://remotive.io/] for the title of this post. I immediately wrote this line down when he said it in his workshop at DNX Global [https://www.dnxglobal.com/] in Lisbon last month. In this post, I'

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Psychological Safety

When Google studied their internal teams [https://www.nytimes.com/2016/02/28/magazine/what-google-learned-from-its-quest-to-build-the-perfect-team.html?_r=0] to learn why some succeeded and some failed, they found 5 key norms for successful teams. > 1. Teams to need believe that their work is important. 2. Teams need to feel

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There Is No "Best" Company Culture

> There is no perfect company to work for. Many 24 year old graduates of high powered competitive universities seek demanding workplaces. I did when I was that age. I did not want work/life balance. And I did not want to work with people who didn’t share my

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The Intersection of "Helpful to Others" and "Interesting to You"

Solving for the Wrong Problem When responding to tweets about my post, If Your Business is a Secret, It's Probably Bullshit [https://www.fredperrotta.com/bullshit-businesses/], I realized a core problem of these businesses: founders start them to solve their own problems. Problems like hating their jobs or

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Decentralized Decision Making

> Like I Fucked Up [https://www.fredperrotta.com/i-fucked-up/], this post is the actual text of an email that I sent to the Tortuga team recently. I'm sharing it publicly because this is an important part of how Tortuga works and, in my view, most companies get

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The Remote Work Buyer's Guide

Last Updated: 1/13/20 Before the pandemic, most people's image of remote work was someone sitting on the couch in their pajamas with a laptop on their lap. When the pandemic forced office workers to work from home, they learned that just because you aren't