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Products for Normies, Products for Sickos

Some products are made to have a perfect balance of features. They are "good enough" for "most people." A milquetoast Wirecutter pick. Those are products for "normies." But some products are made for the extremes, the edges. Those are products for sickos. (As a

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Navigating Ambiguity

To get promoted, have to be able to make better decisions despite more uncertainty.

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Removing Barriers to Growth

> Your ability to succeed is in direct proportion to your ability to solve your problems. -Gino Wickman, Traction [] Success is dictated by your ability to identify and solve problems. Pursuing new opportunities is fine but secondary to solving problems. Put

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More This, Less That

> A product’s position is a “location” in a more abstract space — the space of trade-offs. The decisions you make about which features to build and how to integrate them places you “closer” or “further” from other products. I love positioning. The 22 Immutable Laws of Marketing [https://www.

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The Kernel of Good Strategy

Good strategy starts with a diagnosis, is framed by a guiding policy, and ends with a set of coherent actions.