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A Non-Designer’s Quick and Dirty Guide to Working with Designers
> Now make it look good. If you say this to a designer, you’ve failed. You’ve failed to maximize her strengths and probably failed to engage her in the project. Design is not making things look good. Design is a repeatable process for solving problems. -------------------------------------------------------------------------------- At Tortuga,
Please Slack Responsibly
Like 2.3 million other users, the Tortuga [http://www.tortugabackpacks.com] team loves Slack because it provides a place for our remote team to connect. Slack is our water cooler. Chat gives us a high-frequency place to connect while allowing us to express ourselves. Skype is good but calls
Why We Work Remotely
I would love to tell you that we had a grand scheme to build a distributed company back in 2009. Before remote work was trendy. Before anyone other than Basecamp was talking about it. The truth is that our remote company was an accident. Jeremy and I had the idea
The Shopping List Test
In The Target is Not the Market [https://www.fredperrotta.com/target-not-market/], I highlighted a lesson from The 22 Immutable Laws of Marketing [https://www.amazon.com/22-Immutable-Laws-Marketing-Violate/dp/0887306667/?tag=fredperrott01-20] . In this post, we look at the companion book, Positioning: The Battle for Your Mind [https://www.amazon.
The Target is Not the Market
While re-reading The 22 Immutable Laws of Marketing, the following paragraph from Chapter 13 struck me. The target is not the market. That is, the apparent target of your marketing is not the same as the people who will actually buy your product. Even though Pepsi-Cola’s target was the
How to Get an Interview (from a CEO Who Read 778 Resumes Last Month)
When you're applying for a job, know your audience and tell them how you will make their life easier.
Start With Why
> People don’t buy WHAT you do, they buy WHY you do it. Like many TED Talks before it, Simon Sinek’s “Start With Why” finally hit me on a repeat viewing. If you haven’t seen it yet, watch the video on YouTube [https://www.youtube.com/watch?
Selling Shovels to Digital Nomads
During a gold rush, you’re better off selling shovels than panning for gold. Finding gold is lucrative but unlikely. Selling to a steady stream of customers is where the money is. Every miner is looking for the jackpot. He’s going to be rich… once he has the right