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The Target is Not the Market
While re-reading The 22 Immutable Laws of Marketing, the following paragraph from Chapter 13 struck me. The target is not the market. That is, the apparent target of your marketing is not the same as the people who will actually buy your product. Even though Pepsi-Cola’s target was the
How to Get an Interview (from a CEO Who Read 778 Resumes Last Month)
When you're applying for a job, know your audience and tell them how you will make their life easier.
Start With Why
> People don’t buy WHAT you do, they buy WHY you do it. Like many TED Talks before it, Simon Sinek’s “Start With Why” finally hit me on a repeat viewing. If you haven’t seen it yet, watch the video on YouTube [https://www.youtube.com/watch?
Selling Shovels to Digital Nomads
During a gold rush, you’re better off selling shovels than panning for gold. Finding gold is lucrative but unlikely. Selling to a steady stream of customers is where the money is. Every miner is looking for the jackpot. He’s going to be rich… once he has the right