I co-founded Tortuga in 2010. Nearly a decade later, I'm still figuring things out for myself, still reading as much as a I can, and still learning from other founders.

I write this blog not because I have the answers and can tell them to you but because I'm still working on this stuff. By sharing what I'm working on and thinking about, I clarify my own thinking and hopefully can help you too. If you're working on the same ideas, get in touch.

Even with tools like Shopify, starting a business is still hard. But I love it and am passionate about the virtues of entrepreneurship.

Here is some of what I've learned so far.

Starting a Business

Forget Creating Jobs, Create Entrepreneurs: Promote entrepreneurship. The jobs will follow.

The Intersection of "Helpful to Others" and "Interesting to You": For a business to be successful and enjoyable, it must be both.

The Middle Class Mindset is the Opposite of Lifestyle Design: You must be able to reject the middle class mindset script if you want to use entrepreneurship as a way to design your ideal life.

If Your Business is a Secret, It's Probably Bullshit: If you can't tell someone what you do, don't expect it to last.

How to Fund Your Bootstrapped Business: Just because you aren't raising VC doesn't mean it's free. How to fund your business without sacrificing equity.

Read more about entrepreneurship.

To stay updated with new posts, subscribe to the blog.