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The 4-Hour Workweek: 10 Years Later

Last week, a writer who was doing a story on direct-to-consumer brands [https://www.fredperrotta.com/v-commerce/] raising venture capital, asked why Tortuga [http://www.tortugabackpacks.com] didn't raise any money. In 2009 and 2010 when Jeremy and I were starting the company, I was living in San